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Privacy policy

How we collect, use and protect your personal information.

Last updated: 2026. This is a general template — please have it reviewed to ensure it meets the Australian Privacy Principles and your specific practices.

Who we are

PureFlow ("we", "us") is an Australian-owned water filtration brand. We are committed to protecting your privacy and handling your personal information in line with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

What we collect

We collect information you provide when you place an order, start a subscription, contact us or subscribe to our email list. This may include your name, email address, phone number, delivery address and order history. We also collect limited technical data (such as device and usage information) to operate and improve the site.

How we use it

We use your information to process and deliver orders, manage subscriptions, provide customer support, send order updates and — where you've opted in — marketing communications. You can unsubscribe from marketing at any time.

Payment information

Payments are processed by our payment provider. We do not store full card details on our own systems.

Sharing

We share information only with service providers who help us run the business (such as delivery partners and payment processors), and where required by law. We do not sell your personal information.

Your rights

You can request access to, or correction of, the personal information we hold about you, and ask us to delete it where appropriate. To make a request or raise a privacy concern, contact us via our contact page.

Cookies

We use cookies and similar technologies to keep the site working, remember your preferences and understand how the site is used. You can control cookies through your browser settings.

Contact

For any privacy questions, please reach us through our contact page.